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Polygon Article - Ubisoft shakes up its editorial team

Oh. daesu

agent provocateur
Ubisoft is overhauling the central editorial team that advises on all of its productions, following lackluster sales of two Tom Clancy games that CEO Yves Guillemot blamed on a lack of differentiation in consumers’ minds.

 
...

This change is meant to give Ubisoft’s individual franchises, from For Honor to Assassin’s Creed, more distinct identities. An unnamed source told VGC that the previous structure often meant that the tastes and opinions of one or two important people in the editorial team made it into Ubisoft’s games, making many of them feel the same.

https://www.polygon.com/platform/amp/2020/1/17/21071083/ubisoft-editorial-team-changes-paris-serge-hascoet-yves-guillemot

 


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